The traditional agent website — IDX search, 10 dropdown menus, a "find your dream home" hero — was built for desktop search traffic that no longer exists. 78% of agent referral traffic now comes from a mobile social profile. The question isn't "do I need a website?", it's "what does my one-tap landing page need to do?"
Kill it if…
- You're paying $99+/mo for an IDX site that gets <200 visits a month.
- Your "contact" page is a form that emails an inbox you don't check.
- Your listings page is out of date compared to the MLS.
Replace it with…
A mobile-first hub: active listings synced from the MLS, three lead-capture intents, your license + Fair Housing footer, and a click-to-text button. That's the entire 2026 agent site.